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“Quality and consistency creates trust” – South African business woman extraordinaire, Boity Thulo, launches BT Signature beverages

While many are putting their celebrity status behind brands by being ambassadors, Boity Thulo is making her mark in a different way. As a major shareholder and Director of BTMK Beverages, Boity has had an amazing year. A

“Quality and consistency creates trust” – South African business woman extraordinaire, Boity Thulo, launches BT Signature beverages

By Charndré Emma Kippie

While many are putting their celebrity status behind brands by being ambassadors, Boity Thulo is making her mark in a different way. As a major shareholder and Director of BTMK Beverages, Boity has had an amazing year. Amongst some of her successes, she has created and launched a new RTD range. Not only is she the first black South African woman to create and own an RTD beverage, but she’s also the first celebrity to create a non-alcoholic variant.

I had always wanted a more refreshing beverage with a flavour profile of my liking, but couldn’t seem to find it on the market. Therefore, it only made sense that I explore the possibility of making my own drink!

I would love for everyone to taste BT Signature and experience this amazing drink, whether you’re an alcohol drinker or not. I have something for everyone.

I quite enjoy living and being in the moment; I move where my soul takes me. One can never really know where they’ll be in the future, but I do have plans. I plan for all my entrepreneurial projects and businesses to be operating on a much bigger scale on this continent and beyond. Everything I do, I do with the notion of wanting to leave a legacy behind for my family and my children.

I am consistent, I respect those I work with, I am honest and I always show up!

Quality is everything; quality in whatever product or service that you offer is quintessential to creating and maintaining a successful brand. Consistency comes in at a close second. Those two elements together create trust between you and your customers.

The incredible people I get to meet along the way and the opportunities I discover. Also, being able to do what I love and get paid for it, is honestly something I can never get used to. Most rewarding of all, is being able to inspire young black girls and for them to see themselves as queens who can achieve anything and everything they want – they same way I have.

Build a hard-working and reliable team around you to assist in building your brand or empire. Take what you do seriously and commit to it each and every day.

The desire to live a happy and comfortable life is my inspiration, daily.

The Secret by Rhonda Byrne

The Alchemist by Paulo Coelho

Yes. “The God in me bows to the God in you.”

Check out the latest edition of the Standard Bank Top Women Leaders publication on Issuu – [here](https://issuu.com/topcomedia/docs/top_women_leaders_16th). Stay up to date with all the latest on Top Women in SA, by signing up to the Standard Bank Top Women newsletter – [here](https://www.topbusinesswomen.co.za/top-women-leaders-subscription/).

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